Employees want their employers to build and support infrastructure to address their concerns.
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Edelman Trust Institute
The Trust Report

•  SEPTEMBER 20, 2023 • 

Welcome to the Edelman Trust Institute's newsletter — providing information, context, and applications for trust in business and society. If you find this insightful, pass it along to a friend or colleague. And don’t forget to subscribe.  

Expert Voice

Emily Goligoski

Emily is Head of Research and SVP of Charter, a media and insights company that exists to transform every workplace.

Charter and the Edelman Trust Barometer have each recently studied trust among employees. These independent studies find that employees want their employers to build and support infrastructure to address their concerns, and that that infrastructure is key to assuring workers that their voices are heard. 

 

The Edelman Trust Barometer Special Report: Trust at Work, released earlier this month, shows a widening gap between how much employees trust their employers and how much they trust other institutions — employers are trusted 23 points more. The Trust at Work report also finds that employees expect to influence their workplaces, which employers can facilitate by creating a stakeholder council or other groups to address workplace issues.   .  

 

At a time when employees are increasingly concerned about losing their jobs due to automation, frameworks for soliciting their input become even more important. Charter found a similar trend when we asked people what they thought about their employers and artificial intelligence. Individual contributors and managers who we surveyed in August told us they primarily rely on their employers for information and education on how to work with AI. We found that, overall, employees want clear communication from and to partner with their employers on how to make AI work for their organization.

  • Employers and managers top the possible sources workers would rely on for skilling around AI. When we asked who they trust most to provide them with AI tools, training, and related career guidance, manager and non-manager workers indicated self-reliance (44%) and employers (43%) first, followed by managers and tech companies (both 31%). It’s notable that both employees and hourly workers trust these sources over educational institutions, colleagues, friends and family members, and their labor unions.  
  • Two in three managers believe that their employers value workers’ input when it comes to decision-making around generative AI. Some 67% of managers and 55% of individual contributors agreed or strongly agreed with this statement: “I’m confident that my organization values its workers’ input around the use of new technologies and will equitably distribute opportunities that come with increased usage of generative AI.” Managers and individual contributors (non-managers) also say that they welcome employer-provided education on AI topics, as well as clear communication about how employers’ AI plans affect their roles and the ability to help shape how their organization is adopting AI.  

 
This is trust in practice. Soliciting workers’ perspectives is an important component to being an organization that employees trust. Both studies’ findings about worker voice and psychological safety in workplaces show that constructing a framework for employee input is vital to their trust in employers.

 

This autumn, Charter will be sharing more about employees trusting their employers for guidance when it comes to AI. Charter surveyed 1,173 workers and managers last month across three sectors: manufacturing, service, and knowledge work with the research platform Glimpse and support from the Innovation Resource Center for Human Resources. 

Stat Spotlight

Significant Growth in Belief that Employee Pressure Can Impact Change in Workplaces

A large group of employees exerting strong pressure can get our organization to change almost anything about itself

Belief that Employee Pressure Can Impact Organization Change Grows

2023 Edelman Trust Barometer Special Report: Trust at Work. EMP_CHOICE3. You are about to see a series of two choices. We want you to choose the one that best describes your perceptions of the workplace. Question asked of half the sample. 7-mkt avg., and by generation. All data is filtered to be among employees who work for an organization or corporation (Q43/1). Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.

TrustMakers

A Podcast from Edelman and Advertising Week

 

The TrustMakers is where listeners learn from global experts about what it takes to build trust in today’s society. Subscribe wherever you get you podcasts.

 

Julie Gehrki, the Vice President of Philanthropy at Walmart, joins Amanda Edelman, COO of Edelman’s Gen Z Lab, to discuss how the company aims to give purpose to its 2.1 million employees worldwide. 

LISTEN NOW
TrustMakers
Talking Trust

Video: Edelman CEO on CNN's "Quest Means Business"

 

Richard Edelman, CEO of Edelman, discusses the 2023 Edelman Trust Barometer Special Report: Trust at Work. He unpacks findings about Gen Z's influence in the workplace and a trust gap between desk vs. deskless workers.

Trust at Work

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