2019 Edelman Trust Barometer

In recent years, Edelman’s research has shown that as the role of brands in our lives and society has expanded, people’s expectations for brands have evolved. As always, brands must provide a reliable product and a rewarding customer experience. But now consumers have many more reasons to question how much they trust a brand. Will it protect their data and privacy? Use automation responsibly? Tell the truth in this era of disinformation? In short: Can consumers trust a brand do the right thing? 

The 2019 Edelman Trust Barometer Special Report: In Brands We Trust? shows that the vast majority of consumers across markets, ages, incomes and gender say that brand trust is essential to buying.